Bloggers, artistpreneurs, and indie business owners - when a visitor comes to your website or blog, is it easy for them to find out how to contact you and connect with you via social media? If not, you're losing valuable relationships, customers, blog readers - and ultimately - sales.
A little back story here...last week as part of my full-time grown-up job, I had a list of 100 blogs to visit and make sure our company was following them on all our social media channels (Facebook, Twitter, Instagram, and Pinterest.) These were blogs with a Google Page Rank of 4 or higher - meaning they were established blogs with significantly-sized audiences. And dudes, I was seriously SHOCKED at the number of blogs that made me search high and low for any way to contact the author. If it weren't a work task, I wouldn't have bothered trying to connect with most of them because they made it so complicated to find out how to reach them! I don't care how beautiful your blog is - if it's not functioning properly and your audience can't find out how to connect with you, you're failing your readers and losing valuable relationships - which translates into valuable sales!
Here's an indie business tip from me to you:
make it easy to get social. Ensure that links to your social media sites and email address are easy to find and clearly visible -
near the top of the page ("above the fold
") is best. (On my blog, they're all at the very top of the left-hand sidebar, and I also have a simple Contact page linked in the top navbar.). You don't need to overwhelm your readers and scatter links everywhere, or in each post - but if your audience can quickly and easily find out how to connect with you, you will gain a loyal audience that you can not only connect with via your blog, but also on Facebook, Twitter, etc.
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So - how do you share your social media links and engage your audience to connect? I'd love to hear your thoughts in the comments.
Happy Monday!
